Retention
/retention shows weekly cohort retention.
Inputs
- Entry event — what marks a user as part of a cohort (e.g.
user_signed_up). - Return event — what counts as “still active” (e.g.
page_viewed). - From / To — date range that defines which cohorts to include. Default From is 56 days ago.
- Weeks to track — how many weeks of follow-up to show per cohort, 1–26.
Click Run retention.
Reading the grid
Each row is one weekly cohort, with its size and the percentage of users who returned in week 0, 1, 2, … of their cohort.
| % returning | Colour |
|---|---|
| 80%+ | Dark green |
| 60–79% | Green |
| 40–59% | Yellow |
| 20–39% | Orange |
| <20% | Red |
Click Save to bookmark the configuration in Saved.